When the Motorola Moto X was first announced, the Moto Maker customization software remained an exclusive to AT&T customers. Now for the first time, the Moto Maker customization software is available for any of the four major U.S. carriers.
Additionally, the engraving option has also returned to the Moto Maker software, allowing you to tag whatever you want on the back of your device. There are still the restrictions with profanity, but interestingly Motorola has lifted the ban on words like Google, Samsung, and Apple.
A new Moto X will cost you $99 with a two-year contract on Verizon, AT&T, or Sprint. Meanwhile purchasing the Moto X on T-Mobile will cost you $499; and, you can also purchase any of the other carrier models at the full $499 price if you wish. These prices include a free Skip NFC tag. For customers with existing contracts, you can either upgrade a line or add a new line. And, the page is also listing 4 day delivery estimates right now for your fully customized device.
source - Motorola