Microsoft recently re-launched their Windows Phone mobile platform with Windows Phone 8. With strong competition from Apple and Google, Microsoft needs to find a way to step ahead if they want to be relevant.Their first step was to make Windows Phones look different, and the first lineup from Nokia and HTC definitely look fresh in their vibrant colors. Now they have lined up celebrities to help promote their new smartphones.
We first saw Jessica Alba help present her Windows Phone 8 device at its launch event. Now Will Arnett helps promote the Nokia Lumia 920 in the U.S for AT&T.
While TV presenter Holly Willoughby in the U.K shows off her Windows Phone 8 device by presenting the Kids Corner feature.
Jay-Z, Gwen Stefani and James Corden are also reported to be apart of Microsoft’s advertising campaign. While Microsoft does have some big name backing up its Windows Phone 8 platform we are curious to see if the new devices can pry these celebrities away from their iPhones.
Windows Phone 8 is definitely a great platform. Its fast smooth and easy to use. But Microsoft still has a long road ahead with app developers, as they will have to continue coaxing them to port their apps to Windows Phone.
source – The Verge