Barnes and Noble has reduced the price of their B&N Nook Tablet, now offering their flagship tablet at $179 for the 8GB variant and $199 for the 16GB variant.
The Nook Color has also received a $20 discount and now costs just $149.
The reason behind this price reduction is still unknown. Could Barnes and Noble be preparing a new tablet to compete with the recently released Google Nexus 7? Or is the price reduction in preparation of the upcoming new Kindle Fire or rumored iPad Mini.
The Nook tablets are a popular choice among users looking for e-Book readers, holding a strong 30% of the market. With the 7 inch tablet market looking to get crowded this year, it is important for Barnes and Noble to differentiate their offering in the best way they can.
source – Reuters