HTC One unveiled with UltraPixel technology

Today HTC unveiled the new HTC One smartphone at a special media event which took place parallelly in New York and London. HTC has focused on four elements on the HTC One – Design, Camera, Audio and Software.

The device features a 4.7 inch touch display with 1080 x 1920 pixel resolution, up to 64GB of internal storage, a 4 megapixel camera with UltraPixel technology which is capable of 1080p HD video capture, a secondary camera for video calls and is powered by a 1.7GHz quad-core processor with 2GB of RAM and an Adreno 320 GPU.

The HTC One will have an aluminium unibody design in a 9.3 mm thin frame and weigh 143 grams. It will Android 4.1 Jelly Bean with the promise of Android 4.2 in its future. HTC has also introduced Sense 5.0 with BlinkFeed which has been greatly streamlined for performance.

The curved edges and the clean finish in the Aluminium uni-body design of the HTC One is comparable to the Apple iPhone 5. The device is mostly dominated by its 4.7 inch Super LCD3 display which has a 1080p full HD resolution and is protected by Gorilla Glass 2. The display has an amazing 468 ppi pixel density which is one of the best in the market. It also has two front facing stereo speakers which promise an unparalleled listening experience.

The HTC One runs Android 4.1.2 Jelly Bean which features an all new simplified version of HTC Sense. This results in a homescreen populated by large tiles which are updated through your social networks and apps. HTC calls this feature BlinkFeed. It is clear that HTC has taken some inspiration in its work with Windows Phone 8.

HTC has also included a feature called Sense TV, which essentially turns your device into a TV remote. It uses a built in infrared blaster which can be activated through the power button. The Sense TV feature also acts as an interactive program guide.

UltraPixel camera

While the HTC One brings some amazing features on an Android handset, its most impressive feature is its camera. While most modern smartphone cameras have 8 megapixel sensor, the HTC One has a simple 4 megapixel camera which features a technology known as Ultrapixels.

An Ultrapixel is basically a larger pixel which basically helps the HTC One achieve better low light photos by allowing more the larger area of the pixel to absorb more light. For example, the Sony Xperia Z has a 1.1 micro pixel, while devices like the Nokia 808 PureView, Nokia Lumia 920, Samsung Galaxy S III and the Apple iPhone 5 have 1.4 micron pixels. HTC has managed to reach 2 microns with the HTC One, which is great for such a thin smartphone.

There are other technologies which contribute to a great camera experience on the HTC One, like shorter the pixel buckets which allow light in faster with less refraction to the sensor. The HTC One sports a compact 1/3" backside-illuminated sensor and F2.0 aperture on 28mm lens. Additionally, the sensor itself is on suspension, similar to Lumia 920, making it only the second phone with some sort of optical image stabilization.The OIS is said to be two-axis, with 2 GHz oscillation, meaning it can compensate thousands of movements per second.

Obviously all these camera functionality needs additional processing power, which is achieved through the HTC ImageChip 2. This chip along with the Snapdragon processor adds features like <200ms continuous autofocus speeds, HDR photos, HDR video and slow motion video recording. All these features result in amazing night time photos which are better lit, have improved exposure and featuring a minimum level of digital noise.

Aside from the hardware, the company has also heavily invested in the camera software called HTC Zoe. This software allows recording high resolution pictures and video at the same time, resulting in a professional content with zoom animations, color and sound effect and retation without the need to learn photo or video editing.

Users can choose themes and tracks and remove content that they are not interested in. The files are saves in a proprietary HTC format which can be updated through Zoe Share to HTC’s servers and shared with friends and family in the span of 30 days.


BoomSound audio enhancement

The HTC One features a new enhancement called HTC BoomSound, which is the dual front facing stereo speakers which have built in amps and Beats Audio support. The audio enhancements are also visible in the video recording with an HDR microphone.

Availability

The HTC One is expected to be available in the by the end of March 2013 through over 185 wireless carriers and major retailers around the world. The device will be available in the U.S. through AT&T, Sprint and T-Mobile but surprisingly not through Verizon. Additionally the HTC One will be available in over 80 more countries across Europe, the Middle East, Africa, Asia, and Latin America. In Europe, wireless carriers H3G, Orange, Telefonica/O2, T-Mobile, Tele2, Vodafone, and many more will be offering the HTC One. A complete list of carriers and retailers where the handset will be sold at is available in a press release below.

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INTRODUCING THE NEW HTC ONE®, A NEW PERSPECTIVE ON SMARTPHONES

HTC BlinkFeedTM, HTC ZoeTM and HTC BoomSoundTM Deliver HTC One’s
Unprecedented New Smartphone Experience

London and New York City, February 19, 2013 — HTC, a global leader in mobile
innovation and design, today announced its new flagship smartphone, the new HTC
One. Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces
HTC BlinkFeedTM, HTC ZoeTM and HTC BoomSoundTM, key new HTC Sense®
innovations that reinvent the mobile experience and set a new standard for
smartphones.

“People today immerse themselves in a constant stream of updates, news and
information. Although smartphones are one of the main ways we stay in touch with the
people and information we care about, conventional designs have failed to keep pace
with how people are actually using them,” said Peter Chou, CEO of HTC Corporation. “A
new, exciting approach to the smartphone is needed and with the new HTC One, we
have re-imagined the mobile experience from the ground up to reflect this new reality.”
HTC BlinkFeed: A personal live stream right on the home screen

At the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a
bold new experience that transforms the home screen into a single live stream of
personally relevant information such as social updates, entertainment and lifestyle
updates, news and photos with immersive images so that people no longer need to go to
separate applications to find out what’s happening. HTC BlinkFeed aggregates the
freshest content from the most relevant and interesting sources, giving it to people at a
glance, all in one place, without the need to jump between multiple applications and web
sites.

To enable this new dynamic approach to the smartphone, HTC will provide both local
and global content from more than 1,400 media sources with more than 10,000 articles
per day from some of the most innovative media companies, such as the AOL family of
media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. For
more information on HTC BlinkFeed’s content partners, visit the HTC Blog.

HTC UltraPixel Camera with HTC Zoe

The breakthrough HTC UltraPixel Camera redefines how people capture, relive and
share their most precious moments. HTC Zoe gives people the ability to shoot high-res
photos that come to life in three-second snippets. These Zoes, photos and videos are
then displayed in a unique way that brings the gallery to life and transforms the
traditional photo gallery of still images into a motion gallery of memories. It also
automatically creates integrated highlight films from each event comprised of Zoes,
photos and videos set to music with professionally designed cuts, transitions and effects.

These highlight videos can be remixed or set to different themes, and can be easily
shared on social networks, email and other services.

To enable this innovative camera experience, HTC developed a custom camera that
includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels
that gather 300 percent more light than traditional smartphone camera sensors. This
new approach also delivers astounding low-light performance and a variety of other
improvements to photos and videos. In addition, the perfect self-portrait or video is just a
tap away with an ultra-wide angle front-facing camera which supports 1080p video
capture. Multi-axis optical image stabilisation for both the front and rear cameras also
helps ensure video footage smoother whether stationary or on the move. HTC
UltraPixel camera adds many other features and effects such as enhanced 360'
panorama, time sequencing and object removal.

HTC BoomSound

The new HTC One offers the best audio experience of any mobile phone available
today. HTC BoomSound introduces for the first time on a phone, front-facing stereo
speakers with a dedicated amplifier and an amazing full HD display that immerses
people in music, videos, games and the YouTubeTM clips they love. BeatsTM Audio
integration is enabled across the entire experience for rich, authentic sound whether
you’re listening to your favorite music, watching a YouTube video or playing a game.
HDR recording uses advanced dual microphones and audio processing to capture
clean, rich sound that is worthy of high-definition video footage. Phone calls sound great
on HTC One thanks to the addition of HTC Sense VoiceTM, which boosts the call volume
and quality in noisy environments so that conversations come through loud and clear.

HTC Sense TVTM

HTC Sense TV transforms the new HTC One into an interactive program guide and
remote control for most TVs, set-top boxes and receivers. Tapping the power of the
cloud, Sense TV makes it simple and intuitive to see what’s on and find that favourite
show.

Metal Unibody Design

Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7”, Full HD (1080p)
screen, the new HTC One features the latest Android Jelly Bean operating system and
LTE network technology to offer blazingly-fast browsing in a package that combines
premium design with breakthrough build quality.
Available in stunning silver and beautiful black, the sleek and crafted aluminium unibody
sits comfortably in the hand and showcases HTC’s unique antenna technology, which
helps people achieve a crystal clear signal. The display also resists scratches and
reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours.

Global Availability

The new HTC One will be available globally through more than 185 mobile operators
and major retailers in more than 80 regions and countries beginning in March. For more
information and to pre-register for the new HTC One, visit www.htc.com.
Europe, Middle East and Africa: 1&1 Germany, A1 Telekom Austria, AB Poland, Allo
Ukraine, AMC (Cosmote) Albania, Avea Turkey, Beeline Kazakhstan, Belcompany
Netherlands, BH Telecom Bosnia & Herzegovina, Bite Latvia, Bite Lithuania, Bouygues
Telecom France, Carphone Warehouse UK, Cell C RSA, Citrus Ukraine, Cosmote
Greece, Cosmote Romania & Global Bulgaria, Cyta, DT Mobile(TS) Latvia, Du UAE,
Dustin Sweden, Eagle Mobile Albania, EE UK, Elisa Estonia, Elisa Finland, El-Giganten
Denmark, El-Giganten Sweden, Elkjöb Norway, EMT (TS) Estonia, E-Plus Germany,
ERC Ukraine, Euroset Russia, Gigantii Finland, Go Malta, H3G Austria, H3G Denmark,
H3G Italy, H3G Sweden, H3G UK, HT Eronet Bosnia & Herzegovina, K-Cell
Kazakhstan, KPN Belgium, KPN Netherlands, Life Belarus, LuxGSM Luxembourg,
Megafon Russia, Melita Malta, Meteor Ireland, Mobilezone Switzerland, Mobilochka
Ukraine, Mobily KSA, MSH Belgium, MSH Germany, M-Tel Montenegro, M-Tel Bosnia &
Herzegovina, MTI Ukraine, MTN Cyprus, MTS Belarus, MTS Russia, Netcom Norway,
(Telefónica) O2 Czech, (Telefónica) O2 Germany, (Telefónica) O2 Ireland, (Telefónica)
O2 UK, Omnitel Lithuania, One Macedonia, Optimus Portugal, Orange France, Orange
Maldova, Orange Poland, Orange Romania, Orange Slovakia, Orange Spain, Orange
Switzerland, Partner Communications Israel, PhoneHouse France, PhoneHouse
Germany, PhoneHouse Netherlands, PhoneHouse Sweden, Phones4U UK, Play
Poland, Plus Communication Albania, Polkomtel Poland, Proximus Belgium, SFR
France, SiMobil Slovenia, STC KSA, Sunrise Switzerland, Svyaznoy Russia, Swisscom
Switzerland, TDC Denmark, Tele2 Croatia, Tele 2 Estonia, Tele2 Latvia, Tele2
Lithuania, Tele2 Russia, Telia Denmark, Telia Sweden, Telekom Slovenija, Telenet
Belgium, Telenor Denmark, Telenor Norway, Telenor Sweden, Telenor Hungary,
Telenor Serbia, Telkom Serbia, TIM Italy, TMN Portugal, T-Mobile Austria, T-Mobile
Croatia, T-Mobile Czech Republic, T-Mobile Germany, T-Mobile Hungary, T-Mobile
Macedonia, T-Mobile Montenegro, T-Mobile Netherlands, T-Mobile Poland, T-Mobile
Slovakia, Turkcell Turkey, Tus Mobil Slovenia, Velcom (TAG) Belarus, VIP Operator
Macedonia, VIP Mobile Serbia, Vipnet Croatia, Vivacom Bulgaria, Vodacom RSA,
Vodafone Albania, Vodafone Czech Republic, Vodafone Egypt, Vodafone Germany,
Vodafone Greece, Vodafone Hungary, Vodafone Ireland, Vodafone Italy, Vodafone
Malta, Vodafone Netherlands, Vodafone Portugal, Vodafone Romania, Vodafone Spain,
Vodafone Turkey, Vodafone UK, Wind Greece, Wind Italy, Yoigo Spain, Yug Contract
Ukraine, Zain KSA.
Asia-Pacific: China Mobile Hong Kong Company Ltd., ChungHwa Telecom, 3HK, CSL,
Fareastone, M1, Mobifone, Optus, PCCW mobile, Reliance Communications, Singapore
Telecommunications Ltd., SmarTone, StarHub, Taiwan Mobile, Telecom New Zealand,
Telstra, Vodafone Australia, Vodafone New Zealand.
China: China Mobile, China Unicom, China Telecom
North America: AT&T, Sprint, T-Mobile, Cincinnati Bell and Best Buy in the United
States and in Canada with Rogers Communications, Bell Mobility, TELUS and Virgin
Mobile Canada.
Latin America: Claro Argentina (América Movil), Telecom Personal Argentina, Entel
Chile, Iusacell México, Telcel México (América Movil), Claro Perú (América Movil), Claro
Puerto Rico (América Movil), Movistar Venezuela (Telefonica)

About HTC

Founded in 1997, HTC Corp. (HTC) is the creator of many award-winning mobile
devices and industry firsts. By putting people at the center of everything it does, HTC
pushes the boundaries of design and technology to create innovative and personal
experiences for consumers around the globe. HTC's portfolio includes smartphones and
tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock
Exchange (TWSE: 2498). For more information, please visit www.htc.com.

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