You can follow our live blog for updates as the event starts off at 11.00 AM EST (8.00AM Pacific)
[UPDATE] The event which was centered around Windows Phone 8, introduced the premium HTC Windows Phone 8X and the affordable HTC Windows Phone 8S - two Signature Windows Phone handsets which will be available in an array of colors in November, through Verizon, AT&T and T-Mobile in the U.S.
[UPDATE 2] The HTC Event for Windows Phone is now available online and you can watch it below
You can relive the launch through our Live Blog below.