The Motorola Moto X was a unique device when it arrived last year, not offering the top specs in the market, but by providing a higher level of customization to its design than anything else. Now a year has gone by and we see its successor the new Moto X has the same recipe for success in mind.
Motorola found success is building a device which the user could quickly customize to suit their taste. The company also invested in developing apps which complimented the stock Android experience, instead of filling their device with resource hungry bloatware. The Moto X (2014) also comes at an affordable price of $99.99 on-contract for its base model, making it a flagship device which comes without the flagship ownership cost.
source - PhoneArena
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