The newest Apple iPhone 5s and the Motorola Droid Ultra are two great smartphones on Verizon's lineup. They are are priced at $200 with a two-year contract, and making a choice between the two hard to make. With the iPhone 5s you get a good performer with the brand new iOS 7.0, while the highly customizable Android experience on the Droid Ultra along with features like Active Display and Touchless Control make it quite appealing to use.
You can read a detailed comparison between the Apple iPhone 5s and the Motorola Droid Ultra on PhoneArena.