RIM is offering this deal as part of their back to school promotion and you are limited to one device per person and up to three per household.
Those who are looking to make a claim on the deal will have to have own a BlackBerry smartphone and will have to have their receipts in order to lay claim to the prize. Head over to the source link for the full set of requirements and information you need to get your hands on this deal. Remember the deal is only available until the 22nd of Sep 2011.