Swisscom has partnered with Samsung to organize a challenge which will take place across multiple cities across the country. All you have to do is stare at a Samsung Galaxy S4 for 60 minutes without averting your eyes away from it.
Well as you may have guessed, there is a cath. The organizers have set up several distractions which will try and get your eyes away from the prize. These include noisy motorcycles or hired actors screaming in your year.
The following video video was shot on May 16 at Main Station in Zurich, but there are three more locations where the very same challenge will take place: Lucerne, Schwanenplatz on May 28, Berne, Waisenhausplatz on May 29, and Lausanne Place de l'Europe, on May 30.
The Samsung stare-down also aims to demonstrate one of the Galaxy S4 features - Smart Stay. Smart Stay keeps the Galaxy S4 screen on as long as a user is looking at it or reading something off the screen.
If you live in the area and want to partake in this challenge follow the source link for more information on registering.
source - All Eyes on S4