HTC has made a major announcement that they will acquire 51% of Dr. Dre's Beats Audio in a $300 million deal which will bring the high quality sound audio to HTC devices. Every company needs it's own special blend in products and it looks like HTC is going to borrow something HP has been using to it's advantage recently.
Beats audio offers deeper bass, detail and better dynamics and comes with support from artists like Justin Bieber, Lady Gaga and athletes like LeBron James. This should boost HTC's popularity among a younger demographic.